Funnel Development achieve internet marketing success

January 16, 2009
One of the best methods for achieving internet marketing success is product funnel development. In fact, a properly developed product funnel can skyrocket an average online marketer to levels of success they never thought possible. One of the challenges faced by everyone in internet marketing is how to continually grow their business. The reality is that one of the best ways to do this is by doing repeat business with existing clients.

Fill the entry level of your product funnel with qualified clients. It is really all about the numbers. In some cases it might require hundreds of prospects to make a single sale. Catch the attention of every possible client by establishing yourself as a true expert and by aggressively advertising your products and services.

Keep your qualified clients moving from one stage of the product funnel to the next stage? This supports the goal of having clients purchase all of the products and services you make available, and thus getting the most of each customer. Providing high-quality, content-rich products coupled with outstanding customer service raises the potential for repeat sales at every stage of the product funnel.

Never stop growing your product and service offerings. Developing and adding new products and services to the menu you offer is an important step in the product funnel development process. Each newly developed product or service should be a focused response to either a current or a budding customer and prospective customer need.

Routinely communicate with your customers and prospective customers. Maintaining ongoing contact and communication strengthens your rapport with your opt-in list.

Periodically that communication should include requests for their feedback regarding potential product needs, the performance of your existing products, as well as the performance of your marketing and customer support functions. Don’t stop there! Use feedback to improve your performance, to enhance your products and services and to create products and services to meet emerging needs.

For those who sell their own products and services, product funnel development can be the critical step leading to true internet marketing success. The product funnel can help you draw prospective customers. It can be instrumental in motivating purchasing clients to return time and again. The bottom line is that it can be a means to develop a steady stream of income for you and your internet marketing business.